How Emirates Group's Masar AI Platform Hired 9,700 People From 3.5 Million Applications
Emirates Group's proprietary Masar AI platform processed 3.5 million job applications in FY2025-26, shortlisting 390,000 candidates and converting 9,700 into hires — cutting time-to-hire from 60 days to near zero and saving Dh 1.9 million in recruitment costs. Here is how they did it.