How Shopify's AI-First Hiring Mandate Generated $11.56B Revenue — With Fewer People
Shopify CEO Tobi Lütke's April 2025 memo required managers to prove AI cannot do the job before hiring anyone new. Fifteen months later, Shopify posted $11.56 billion in revenue with roughly 8,100 employees — proving that an AI-first workforce policy can deliver record growth at lower headcount.